In the second half of September, a new concept will launch at Warsaw’s Norblin Factory – Art Box Metaverse. This new 330-square-meter space has been designed with entertainment and special events in mind. It is another project by the Art Box Gallery team, which has successfully operated the immersive Art Box Experience in the Warsaw complex for the past three years – a place for experiencing art in a modern, multimedia format. Unlike Art Box Experience, which focuses on art, Art Box Metaverse will concentrate on pure entertainment and engaging experiences in digital reality. The space will also be available for rental for various types of events.

Art Box Metaverse is located on the 2nd floor of the Plater building, and its opening will also mark the premiere of Poland’s first large-scale metaverse experience. The metaverse, already popular worldwide – including in the United States and Japan – is a 3D virtual reality environment that allows users to interact both with the digital world and with other participants in real time. Visitors to Art Box Metaverse will be able to step directly into this digital universe. The first experience on offer will be “Hotel Dracula” – an interactive adventure licensed from Spanish producer Univrse. Guests will explore a virtual hotel full of surprises, with each room offering unexpected visual and sound effects that guarantee unforgettable emotions. This is just the beginning of a series of unique experiences developed in cooperation with international creators and content producers, which will soon allow visitors to discover new, diverse worlds.

“The metaverse is a new era of digital entertainment, where the boundaries between the real and virtual worlds blur like never before. At Art Box Metaverse, we will transport our guests into interactive, four-dimensional worlds viewed through VR goggles, where they can not only observe but actively participate in events. Thanks to the combination of cutting-edge technology, special effects, and immersive storytelling, every session is a complete dive into an alternative reality – from the very first second until the finale. Our experiences will change regularly, offering a brand-new adventure each time. It’s more than a movie, more than a game – it’s a world you can step into and become part of,” says Joanna Kowalkowska, CEO of Art Box Gallery.

“We have supported Art Box’s activities at Norblin Factory from the very beginning and are delighted to see how this space has enriched our cultural offering. With exhibitions dedicated to the Impressionists, Salvador Dalí, and Frida Kahlo, Art Box Experience has become a permanent fixture on Warsaw’s artistic map, attracting thousands of visitors. Now, we are eagerly awaiting this new entertainment initiative and are keeping our fingers crossed for its success,” says Kinga Nowakowska, Management Board Member at Capital Park Group, owner of Norblin Factory.

In addition to presenting new immersive experiences, Art Box Metaverse will also serve as a venue for a wide range of events. The high, five-meter interior has been designed to give organizers complete freedom of arrangement. With modern technical facilities – including a 7 × 4 m LED screen (P2.6), professional sound system, stage and architectural lighting – it will be possible to host conferences, galas, fashion shows, trade fairs, film shoots, photo sessions, or art exhibitions. Art Box Metaverse can accommodate up to 200 guests in cocktail or fashion show setups, up to 150 participants in conference theater-style seating, and up to 40 exhibitors in a trade fair format. Event organizers will also benefit from full logistical support, including air conditioning, a dressing room with a separate entrance, high-speed internet, 24-hour security, and catering options.