First On-site Answear.com Concept Store Opens in Norblin Factory

Europe’s only on-site Answear.com Concept Store has opened in Warsaw’s Norblin Factory. Spanning an area of 2,000 sq. m, it offers premium fashion brands which were previously available only online.

Answear.com is a leading platform for top-brand clothing, footwear and accessories, operating in 12 international markets, including Poland, the Czech Republic, Slovakia, Romania, Ukraine, Croatia and Italy. The only on-site Answear Concept Store has opened in the Warsaw complex at Żelazna 51/53. It offers a wide range of products from renowned premium fashion brands including elegant creations from Michael Kors or Victoria Beckham, the casual style of Tommy Hilfiger, exclusive accessories by Furla. Children’s collections and unique home and lifestyle items are also available.

The store’s interior, designed by Iwona Kwadrans and Ewelina Niemczyk-Łoza, combines functionality with stunning décor. Carefully selected details, including custom-made wooden flooring and original furniture, create a unique atmosphere. The giant display cabinets located at the entrance to the store are like works of art that enrapture and inspire customers. The store windows were designed by Anna Szczęsny, who has worked for fashion houses including Hermes and Valentino.

“Answear Concept Store is more than just a shop. It is a centre of experience and a space where fashion meets creativity and shopping becomes an unforgettable experience thanks to the unique atmosphere, comfort, the chance to relax, entertain and get inspired,” said Marta Sawicka, Answear.com Image Marketing Director.

“This is the moment we have all been waiting for. We congratulate Answear.com on the opening of its unique concept in Norblin Factory. The store makes an electrifying impression the minute you enter. I am certain that its offer will bring customers to a completely new level of shopping experience,” said Marcin Juszczyk, Managing Partner at Capital Park Group.

Customers of Answear Concept Store can personalise their shopping experience in the Customisation Point, enjoy a coffee in Answear x Coffeedesk café nested within a plant conservatory, and use the Pickup Pointto collect orders placed on Answear.com. Innovative technological solutions, including smart fitting rooms and ultra-modern checkout computers by Elo Touch, raise the standard of the shopping experience and make it even more convenient and interactive.

Answear Concept Store is also designed as a meeting space that brings together the worlds of fashion and lifestyle. The owners are planning to hold regular events and workshops in cooperation with the brands and with the participation of well-known personalities from the world of fashion and culture, which will be provide an opportunity to learn more about the product offer and the idea behind the development of Answear.com customers’ favourite brands.

Answear Concept Store in Norblin Factory is located on level +2 in the Plater building. Opening hours:

• Monday - Thursday: 11:00 - 21:00
• Friday - Saturday: 11:00 - 22:00
• Shopping Sundays: 11:00 - 20:00