Poland's only, almost 600-square-metre concept store under the PRM brand is now open at the complex at Żelazna 51/53 in Warsaw, part of the Capital Park Group portfolio. PRM is a new brand on the map of Europe, created for the fashion community sensitive to beauty, looks and quality. 

PRM is all about eclecticism, fashion avant-garde, and the art of living. It is a concept that blends luxury apparel and street style, popular culture and sub-culture. The brand brings together all those who love to play with trends and see fashion as an endless pool of possibility and experience that complements their everyday life. It is an exclusive club for hedonists who are sensitive to beauty, appreciate the here and now, love to experiment with form and fulfil their whims. They are citizens of the world, full of creativity and a sense of aesthetics, which they always put first.

“PRM is nothing like a traditional store or any other place you can find in Warsaw. We have opted for an original concept store that blends top-class fashion with top culture. In addition to many unique brands, our boutique features designer collector’s items and a collection of vinyl records hand-picked by Wojtek Mazolewski. For those who value privacy, we offer shopping with the support of stylists in a dedicated space. We want to give our customers a unique shopping experience and create a meeting place for the PRM community,” said Kamil Bajołek, PRM Brand Director.

Contemporary PRM was created following last year’s acquisition and consolidation of Sneakerstudio and PRM by Answear.com, and combines the long-standing experience of the leaders in lifestyle product sales in Central and Eastern Europe with the background and reliability of a leading fashion e-commerce platform. Available in 12 markets, the PRM brand was created for conscious lifestyle connoisseurs and fashion and culture enthusiasts. Combining luxury fashion with street fashion, it offers selected global brands, limited-edition collections, special drops of sneakers, as well as collector’s items. It inspires you to open up to the new, express yourself uncompromisingly and live your life on your own terms, supporting not only material but also social values. This creates a culture with the soul of the fashion avant-garde combining the popular with the underground.

Brands available at PRM include: Maison Margiela, Rick Owens, Kenzo, A Bathing Ape, Human Made, Filling Pieces, Fiorucci, Carhartt, Common Projects, Maison Mihara Yasuhiro, adidas Originals, New Balance and, for the first time in the region, Sporty&Rich. The selective offer of the showroom will be continuously developed. Maison Kitsune and VETEMENTS will soon follow.

The first PRM Concept Store is open to customers of Norblin Factory in the Werner Passage on level 0. The space of almost 600 sq. m is filled with art, design and culture, including music, which has a special place in PRM.

“The opening of the PRM concept store is great news for our visitors. We are delighted that another brand unavailable anywhere else has joined the Norblin Factory. A visit to the PRM concept store is definitely a new level of experience in not only shopping but also culture. Art, music and fashion are a combination that fits perfectly in our mixed-used complex,” said Marcin Juszczyk, Managing Partner at Capital Park Group.

The first Answear.com concept store will be launched this May in Norblin Factory on level +2. Nearly 2,000 sq. m of innovative space will allow customers to shop the carefully selected offer of premium fashion brands and take advantage of an interactive fitting room, a shopping concierge, a customisation point, above-standard services at the highest level, the option of collecting online orders and making immediate returns, as well as excellent coffee in the café, which will be located in the concept store.