Apple from Lantre: Poland’s First at Norblin Factory

Poland’s first showroom of the Apple premium reseller, Lantre, has opened in the post-factory space of the complex on Żelazna Street. The new tenant has taken 110 m2 of space in the Norblin Factory on the ground floor of the Plater building. In addition to on-site sales of Apple equipment and accessories, Lantre offers additional services: insurance, extended protection packages, as well as financial services. The showroom will soon also operate as click-and-collect where customers may pick up orders placed in the online store. In addition, Lantre is planning to launch a service facility for Apple devices in its concept store.

The Lantre showroom is the brand’s first brick-and-mortar store in Poland as an Apple premium reseller. The modern showroom space is highlighted by interesting technological solutions, including digital access to brand information, digitised price tags, and a special sound system. The store is special with a broad range of extended computer and laptop configurations available on site. The ambiance includes a calm interior colour scheme and an apple tree placed in the middle of the showroom.

“The Lantre showroom is a modern space where every Apple fan will find what they are looking for. We have focused on digital solutions while creating a pleasant ambiance where you just want to spend time. A natural colour scheme in shades of grey and beige, high-quality materials, and an apple tree that greets customers at the entrance are the hallmarks of our showroom,” says Lantre President Artur Drzewiecki.

The Schwitzke Górski design studio was responsible for the showroom’s concept, design and supervision. The customer experience strategy was developed by Omnisense consulting and research studio. Digitisation of the service and sales process was provided by technology hub Omnidigital.

“The Lantre showroom with its range of Apple products is a perfect fit for the Apple Museum Poland, which opened at the Norblin Factory a few months ago. The Museum houses the world’s largest collection of products of the American giant, which already includes more than 1,600 exhibits. We give our guests and Apple lovers a complementary offer: the opportunity to learn about the history of the company in the Museum thanks to a specially designed soundtrack and visual effects, combined with access to modern Apple products which can be purchased on site at the Norblin Factory in the first showroom of the Lantre brand in Poland,” said Kinga Nowakowska, Member of the Management Board of Capital Park Group and Chief Operating Officer of the Norblin Factory.

The Norblin Factory is a multifunctional complex in the heart of Warsaw’s Wola district. After a years’ long revitalisation of the former Norblin, Buch Brothers and T. Werner factories completed by the Capital Park Group, it has reopened to the city with its charming historical buildings integrated with modern architecture. Cultural, entertainment and food concepts are available to visitors of the Norblin Factory, including the original boutique cinema KinoGram, the organic market BioBazar, the largest food hall in the capital city with Food Town and many restaurants, the Piano Bar with live music, the Norblin Factory Museum, Art Box Experience gallery, Apple Museum Poland as well as shops and retail and service outlets. The complex also houses Yes and W.Kruk jewellery stores, a L’Erbolario drugstore with Italian cosmetics, a Super-Pharm drugstore, Medicover Stomatology, as well as optical salons Paris Optique, Sirene Eyewear and Medicover Optyk. The venue is also home to a branch of PKO Bank Polski, Orangetheory Fitness, a self-service grocery store Żabka Nano, the Lifestyle Designers Boutique offering stationery and business accessories, the Stephanie Home & Decoration showroom, a shop of the Danish audio brand Bang & Olufsen, the Buqiet florist’s, and the M&P liquor shop with a wide selection of spirits.